Senior Digital Analyst


Dallas, TX

September 10, 2019

Senior Digital Analyst
Brinker International
Dallas, TX

What does it mean to be a BrinkerHead? We play like a team, take pride in our culture and seek every opportunity to make people feel special.  Life is short. Work happy.


At Brinker, we connect, serve and give to create the best life for our Team Members, Guests and community. Through our cultural beliefs, Brinker empowers its Team Members to positively impact our 4 Key Results: Bring Guests Back, Engage Team Members, Grow Sales and Increase Profits.

Brinker International is an equal opportunity employer; we foster an inclusion environment that promotes respect, diversity of thought and success for all. 


Job Summary: The Sr. Digital Analyst supports the digital marketing team with expertise in web analytics, tagging, and tracking best practices, and provides leadership with best-in-class insights for continued e-comm growth. This role reports to the Sr. Manager of Analytics.


Your Role: 
  • Provides automated and ad-hoc analytics for Chili’s website, Chili’s App, e-Commerce overall performance, ROI, and data-driven user experience recommendations

  • Works to improve conversion and guest engagement using Optimize 360; builds testing pipeline through usability studies, clickstream data, session recordings, and site surveys

  • Works with digital agency for campaign tagging and tracking to ensure data collection and mapping is in place for marketing optimization and performance

  • Manages/Audits the data layer and tag container; delivers design requirements to developers for the tracking of new features or user-flow changes.

  • Manages all aspects of Google Analytics including view creation, filters, adding custom dimensions/metrics, and admin

  • Works with Data Scientists on integration of Machine Learning/AI into Web/App experience

What You Bring to the Team:
  • Bachelor’s Degree in Business, Marketing, Marketing Research, Business Intelligence preferred.

  • 2+ years of web analytics/tagging experience

  • Hospitality/Retail a strong plus

  • Expert knowledge of Google Analytics, Tealium and/or Google Tag Manager

  • Strong experience in creating complex analytical reports using various data sources with tools like Tableau or DataStudio

  • Experience in Google 360 portal, Google Search Console, BigQuery a plus

  • Experience with HTML, JavaScript, CSS, JQuery a plus (or subset of these to aid design of variants for AB Testing)

  • Self-starter with strong organization skills and the ability to multi-task and prioritize workload.

  • Strong communication skills and ability to collaborate and influence effectively with both internal and external stakeholders.  

Why Brinker

Eat Free at Chili’s!  Enjoy a complimentary dining card to Chili’s and discount to Maggiano’s.  We also offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match.  Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for annual bonus potential.

Our campus includes an onsite gym plus opportunities to increase your well-being with onsite Yoga and boot camp programs. Work/Life/Fun balance in a casual and collaborative work environment!  Team members enjoy company-wide events and celebrations. Regular volunteer opportunities with our community give back programs.

Check our Careers page for more exciting opportunities!  Brinker Careers  

Join our talent communities!   Brinker        LinkedIn 



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