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Senior Manager, Brand Strategy

Coppell, TX
April 27, 2021

Sr. Manager, Brand Strategy

Dallas, TX

What does it mean to be a BrinkerHead? We play like a team, take pride in our culture and seek every opportunity to make people feel special.  Life is short. Work happy.

At Brinker, we connect, serve and give to create the best life for our Team Members, Guests and community. Through our cultural beliefs, Brinker empowers its Team Members to positively impact our 4 Key Results: Engaging Team Members, Bringing Back Guests, Growing Sales and Increasing Profits.

Brinker International is an equal opportunity employer; we foster an inclusive environment that promotes respect, diversity of thought and success for all. 

Job Summary

The Sr Manager Brand Strategy is a key role driving Menu Optimization around Food, Beverage and Value, leading the Calendar strategy, along with providing Franchise and Merchandising support for the Chili’s Brand. This role provides the ability to own, drive and achieve key results. This leader will form key partnerships with the Chili’s Culinary, Operations, Supply Chain and Finance teams to develop and implement growth initiatives to consistently achieve sales and profitability targets.  This critical role spearheads the connective framework of Chili’s Marketing and is central to driving traffic, relevance and positioning for growth. 

Your Role  

  • Defines the strategy to drive year-over-year traffic through Menu Optimization, Calendar Planning and Execution. 
  • Leads the development of plans for Chili’s pipeline supporting growth initiatives of Value, Food, Bar, Off Premise and Craveability.
  • Leads the Bar business and future strategies with the goal to protect and grow mix and drive PPA. 
  • Recognizes the importance of how Marketing efforts come to life in restaurants and thinks forward to anticipate restaurant needs.
  • Works with Insights team to identify areas of opportunity for the brand through innovation by leveraging emerging trends, market evaluation and Guest insights. 
  • Leads the testing efforts from ideation to test launch (Define, Design, Develop, Test, and Evaluate).
  • Provides strategic point of view on the financial viability of concepts and partners closely with Operations and Supply Chain to ensure realization of innovation pipeline.
  • Cultivates relationships of trust across broad cross-functional network, both internally with Brinker teams and externally with our agency and supplier partners.

What You Bring to the Team

  • Bachelor degree in Business Administration, Management or Marketing; MBA highly preferred.
  • 5 to 7 years of marketing experience within the Restaurant industry. Background in Food & Beverage, Off-Premise or Digital preferred.  
  • Demonstrated leadership skills with the ability to effectively build relationships, collaborate and influence across the business. 
  • Strong business acumen with ability to leverage data and insights into actionable results.
  • Proven experience leading innovation/strategy efforts including concept testing, calendar management, execution and analysis.
  • Direct report management experience with the ability to inspire, coach and develop high performing teams.
  • Unbridled enthusiasm for the work and our brands.
  • Forward-looking and resourceful, with critical thinking abilities.

Why Brinker

Eat Free at Chili’s!  Enjoy a complimentary dining card to Chili’s and discount to Maggiano’s.  We also offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match.  Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for annual bonus potential.

Our campus includes an onsite gym plus opportunities to increase your well-being with Yoga and boot camp programs. Work/Life/Fun balance in a casual and collaborative work environment!  Team members enjoy company-wide events and celebrations. Regular volunteer opportunities with our community give back programs.

Check our Careers page for more exciting opportunities!  Brinker Careers  

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