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Digital Marketing, Sr. Specialist

Dallas, TX
August 28, 2023

Digital Marketing, Sr. Specialist

Dallas, TX 

Job Summary

Chili’s is looking for an Digital Marketing, Sr. Specialist that will be responsible for assisting in the optimization and prioritization of new web features, updates and experiences while enhancing Chili’s digital marketing initiatives. The ideal candidate will be instrumental in improving our?digital marketing initiatives (including SEO, SEM, third party marketing, online ordering, and media) to grow our business. The Digital Marketing, Sr. Specialist reports to the Digital Marketing Manager. 

This is an opportunity to be part of an extremely collaborative, growth-oriented team who is creating cultural relevance, innovation and brand energy for the Chili’s brand. This role will be critical to the short- and long-term success of the brand as they have a strong role in leading the digital-facet of the brand. 

What You’ll Be Doing 


?       Optimize the web and mobile app user experience, inclusive of collaborating with key stakeholders on backlog management and prioritization, by removing current friction points and identifying root-causing conversion issues in partnership with IT and Digital Marketing Manager

?       Drive progress for our front-end web (including online ordering system) and mobile app platform features. These would include our web content management system (CMS), digital merchandising, and any tools or customizations that help enhance our Guest experiences and increase profits

?       Manage online ordering system (OLO), in collaboration with Digital Marketing Manager, inclusive of item & category placement, new item implementation in partnership with IT and optimizations to improve user experience

?       Execute ongoing web updates in CMS including:

?        Timely merchandising updates

?        Feature implementation with guidance from Digital Experience (DigEx) team

?        Short-form SEO-forward copywriting

?       Partner with the Digital Experience (DigEx) team through the product lifecycle from ideation, requirements definition, testing, launch, and ongoing optimization

?       Virtual Brand sunset execution, including website management and cross-functional collaboration IT teams


?       Lead and manage Google Listing/SEO agency including scope of work, status calls, ongoing optimizations and agency relationship

?       Craft unique SEO-forward and cohesive content for entirety of, mobile app and third party delivery platforms with agency support

?       Collaborate with cross-functional internal teams from IT/DigEx, marketing, Analytics and more


?       Co-lead third party delivery partnerships inclusive of weekly calls, quarterly marketing calendar, ongoing promotions & sponsored listing management, and more for Chili’s and virtual brand

?       Optimize spend on third party delivery platform for profitable sales growth in partnership with Finance

?       Partner cross functionally with Guest Experience Team and others to ensure proper onboarding of new restaurant openings (NROs), Guest feedback and more

What You Bring to the Team

?       2+ years combined business, agency and/or digital experience

?       Experience with marketing, brand strategy, technology, and/or digital strategy, especially as it pertains to Conversion Rate Optimization (CRO)

?       Photoshop experience is a plus

?       Experience with website management via CMS platform 

?       Understanding of SEO, A/B testing design and execution, third party marketing, and media best practices

?       Goal, detail & solution-oriented - a creative problem solver & self-starter who is adept at managing multiple project timelines and schedules

?       Excellent cross-functional communication and collaboration skills. Excellent at collaborating with PR, Social, Digital, Brand and Strategy teams 

Why Brinker 

We offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match and generous dining discounts.  Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for annual bonus potential. 

Our campus includes an onsite gym plus opportunities to increase your wellbeing with onsite Yoga and boot camp programs. Work/Life/Fun balance in a casual and collaborative work environment!  Team members enjoy company-wide events and celebrations. Regular volunteer opportunities with our community give back programs. 

Check our Careers page for more exciting opportunities!  Brinker Careers  

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