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Marketing Manager (National Calendar Strategy)

Dallas, TX
September 13, 2023

Marketing Manager - National Calendar Strategy
Dallas, TX
What does it mean to be a BrinkerHead?
What does it mean to be a BrinkerHead? We play like a team,
take pride in our culture and seek every opportunity to make people feel special. Life is short. Work
happy. At Brinker, we connect, serve, and give, to create the best life for our Team Members, Guests and
community. Through our cultural beliefs, Brinker empowers its Team Members to positively impact our 4
Key Results: Engaging Team Members, Bringing Back Guests, Growing Sales and Increasing Profits.

Job Summary

The Marketing Manager will report to the Director of Marketing and be responsible for developing,
leading and executing strategic marketing initiatives and innovation that will help drive relevancy and
build check: Appetizers, Desserts, Wings etc. This leader will work with multiple cross functional teams as
well as, field team members to ensure these tactics are executed in an efficient manner whilst fostering
Chili Head Hospitality.

Key Job Functions

• Lead the development and execution (test market and national launches) of strategic marketing
initiatives and innovation that will help drive relevancy and build check: Appetizers, Desserts,
Wings etc.
Develop strategic business cases for marketing initiatives that identify opportunities to meet
guest needs, drive business objectives and increase our brand relevancy
Lead diverse cross cross-functional team through a stage gate process, refining the business
case and recommendation while building team conesus to sell-in ideas to leadership at each
Drive project timelines with cross-functional enterprise partners from testing to national launch
Work closely with Operations and field teams to identify specific opportunities and ensure
flawless execution
Conduct competitive research of the industry (Quick Service Restaurants, Fast Casual
Restaurants, Casual Dining Restaurants) to identify trends and opportunities
Lead building a robust pipeline of validated ideas through consumer testing in partnership with
Consumer Insights and Culinary teams
As part of the stage gate process, effectively communicate menu innovation and partner with
the advertising team to align on traditional and digital marketing channel support through
ideation, briefing and implementation.

What You Bring to the Team

• Bachelor's degree in business or marketing
3- 5 years of Marketing, brand management experience (client or agency)
Positive mindset and able to adapt and work with various personalities and styles
Big picture thinking on how to launch and sustain growth
Strong project management capabilities and problem-solving skills
Ability to generate actionable recommendations and resolutions
Manage multiple projects, on time with project updates and presentations to leadership
team on progress
Cross-functional team experience with highly collaborative work style
Self-starter, assertive, go-getter with high energy and desire to drive the business
Detail oriented
Excellent written and verbal communication skills
Microsoft Office proficiency required

Why Brinker

• Flexible work environment – 3 days in office/2 days flex; Monday mandatory
2 weeks to work remote (must be taken 1 full week at a time, separated)
Competitive salary.
Every team member working at the Restaurant Support Center (aka Brinker headquarters)
eligible for annual bonus potential.
A choice of healthcare plans, 401(k) Savings Plan with company match
Generous dining discounts at Brinker owned brands.
Generous holidays with additional mental well-being days throughout the year
Onsite gym with fitness classes, plus opportunities to increase your wellbeing with onsite
Work/Life/Fun balance in a casual and collaborative work environment.
Team members enjoy regular company-wide events and celebrations.
Volunteer opportunities with our community give back programs.

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