Brand Activation Manager

Marketing
Dallas, TX
November 10, 2023

Brand Activation Manager
Dallas TX

What does it mean to be a BrinkerHead? We play like a team, take pride in our culture and seek every opportunity to make people feel special. Life is short. Work happy. At Brinker, we connect, serve and give to create the best life for our Team Members, Guests and community. Through our cultural beliefs, Brinker empowers its Team Members to positively impact our 4 Key Results: Engaging Team Members, Bringing Back Guests, Growing Sales
and Increasing Profits. Brinker International is an equal opportunity employer; we foster an inclusion environment that
promotes respect, diversity of thought and success for all.

Job Summary

hili’s is looking for a Brand Activation Manager that will be responsible for managing digital advertising campaigns and activations that drive brand relevance in culture. The ideal candidate is tuned in to what’s relevant in culture with an understanding of what will resonate with brand audiences with the goal of growing brand love and affinity. This individual will lead the production of brand campaigns that live across digital, social and PR.

Your Key Job Functions

? Drive brand relevance through non-traditional marketing campaigns that live on digital
advertising, social and earned channels and activations.
? Partner with cross-functional marketing teams along with agencies on creation of advertising
campaigns and materials that speaks to the audience and campaign objectives.
? Manage the day-to-day production needs leading up to, throughout and post campaigns,
inclusive of:
? Managing creative agency partner
? Manage production workflow of deliverables, timelines, schedules, and budget
? Partner closely with marketing leads to develop creative vision and share across
channels from concept to communication.
? Shipping of creative to internal teams and media partner
? Manage day-to-day communication with agencies + internal teams to manage process
? Lead and manage the day-to-day needs for branded merch collections and internal
merchandise needs.

What You Bring to the Team

? Bachelor’s degree in relevant field, i.e. advertising, communications, video production or
marketing
? 3-5 years of experience with creative production, including managing all production
components.
? 5-7 years of experience if coming from the creative agency side. Background in Food &
Beverage, Production, Project Management preferred.
? Experience leading non-traditional productions, including celebrity partnerships, events, and
never-been-done-before activations.
? Detail & solution oriented. A self-starter who is adept at managing multiple project timelines,
schedules, and budgets.
? Experience leading agency relationships and providing priorities and clear communication.
? Ability to multi-task, prioritize, and coordinate support functions.
? Energized by culture. Whether it’s sport, pop or food culture, this person will be tuned in to
what’s making headlines to help ensure brand relevance.

Why Brinker

We offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match and generous dining discounts. Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for annual bonus potential.
Our campus includes an onsite gym plus opportunities to increase your wellbeing with onsite Yoga and boot camp programs. Work/Life/Fun balance in a casual and collaborative work environment! Team members enjoy company-wide events and celebrations. Regular volunteeropportunities with our community give back programs.

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