Associate Manager, Influencer

Marketing
Dallas, TX
July 8, 2025

Associate Manager, Influencer

Brinker International

Coppell, TX

What does it mean to be a BrinkerHead? We play like a team, take pride in our culture and seek every opportunity to make people feel special.  Life is short. Work happy. 

At Brinker, we connect, serve and give to create the best life for our Team Members, Guests and community. Through our cultural beliefs, Brinker empowers its Team Members to positively impact our 4 Key Results: Bring Guests Back, Engage Team Members, Grow Sales and Increase Profits. 

Brinker International is an equal opportunity employer; we foster an inclusion environment that promotes respect, diversity of thought and success for all. 

Job Summary

Hi, Welcome to Chili's! IYKYK 

You'll be the engine behind Chili's influencer program- helping leading strategy, managing day-to-day execution, and acting as the go-to partner for our influencer agency and partners. You'll track trends faster than TikTok's algorithm and lead the charge on how the creator marketplace talks about the brand. This is a role for someone who's equal parts strategic thinker and pop culture junkie. Someone who doesn't just scroll-they spot opportunities, pitch ideas, and understand the power of a well-placed Instagram Story. You'll work closely with our Social and Brand teams to ensure our influencer efforts don't just look good-they drive results. 

Oh, and yes, there will be cheese pulls, lots of cheese pulls.

Your Key Job Functions

• Assist with leading influencer strategy in partnership with our social and brand teams to drive relevance, reach, and authentic conversation for Chili's.
• Be the day-to-day lead and main point of contact with the influencer partners -providing creative briefs, campaign goals, and feedback. 
• Oversee day-to-day execution of influencer activations-timeline planning, tracking deliverables, monitoring performance, and sharing key wins internally.
• Track and report on influencer trends, platforms, and talent by providing timely and consistent reporting. 
• Own the end-to-end marketing and creative strategy for the Chili's merch store, including planning and executing annual swag drops, as well as developing curated items for influencer and partner gifting.
• Manage influencer gifting programs from brainstorm to unboxing-includes developing gift concepts, coordinating logistics, and keeping the surprise + delight vibes high.
• Build and maintain relationships with influencers and creators directly (you're not afraid to slide into DMs).
• Partner with internal teams and agencies to ensure influencer content is aligned with brand tone, voice, and objectives.
• Collaborate with culinary and innovation teams to identify emerging food trends and translate them into compelling, influencer-first content opportunities. 
• Collaborate with the media team to seamlessly integrate influencer content into the media campaigns.
• Keep a pulse on culture and community sentiment-help us show up in the right way, at the right time, with the right people.

What You Bring to the Team