St. Jude Children’s Research Hospital
Chili’s partnership with St. Jude Children’s Research Hospital began in 2002, when Memphis, Tennessee- area Chili’s restaurants started a coloring sheet promotion that raised $14,000. In 2004, the Chili’s brand launched the national Create-A-Pepper to Fight Childhood Cancer campaign.
Each September, during National Childhood Cancer Awareness month, Chili’s kicks off the nationwide fundraiser to support the St. Jude mission of finding cures and saving children. Throughout the Create-A-Pepper campaign, Guests at Chili’s locations nationwide and in Puerto Rico help support the lifesaving work of St. Jude through several in-restaurant, digital and interactive promotions.
In 2013, Chili’s made good early on its 10-year, $50 million commitment to St. Jude, which represented the largest corporate donation in the history of the hospital. In total, Brinker International, the Chili’s brand and the brand’s generous Team Members and Guests have donated over $58 million to St. Jude, contributing to projects like the Chili’s Care Center which opened in 2007.
In 2016, we kicked off our 14th annual Create-A-Pepper campaign across 1,300 Chili’s locations with a new six-year, $30-million commitment to enhance the work of The St. Jude School Program for patients. Together, with our Guests, we will continue to live our purpose to connect, serve and give. The St. Jude School Program will be named in honor of Chili’s in recognition of our second multi-year commitment to supporting St. Jude’s mission of “Finding cures. Saving children®.”